University of Southern Mississippi Athletics
Southern Miss partners with Affinity for Trademark Licensing Services
2/11/2025 9:55:00 AM | General
HATTIESBURG – Southern Miss has announced it has partnered with Affinity Licensing for exclusive licensing agency representation effective January 1, 2025.
"We are thrilled to partner with Affinity Licensing," said Director of Athletics Jeremy McClain. "The Southern Miss brand is experiencing unprecedented growth, and this partnership comes at the perfect time to help us further elevate our presence locally, regionally, and nationally. Affinity Licensing's expertise will be instrumental in enhancing and expanding the reach of our brand through licensed products."
As part of the agreement, Affinity will manage the university's brand licensing relationship with more than 200 licensees and retail partners. The university will have access to innovative technology and processes that allow for better brand protection, as well as leverage Affinity's retail and merchandising expertise to expand product categories, launch new products and grow retail distribution.
"Affinity is honored to serve as the official trademark licensing partner at the University of Southern Mississippi," said Wil Spires, partner of Affinity Licensing. "We look forward to working alongside the entire team at Southern Miss, its licensees and retail partners to ensure brand protection; collaborate on brand strategy initiatives that will increase product offerings and revenue from the sale of licensed merchandise; and grow the Golden Eagle brand."
About Affinity Licensing
Affinity Licensing is a values-based trademark licensing agency with more than 100 years of collective licensing expertise providing personalized service, industry leading technology and strategic revenue objectives to deliver a better approach to brand management. It has offices in Carlsbad, California and Winston-Salem, North Carolina. For more information, please visit www.affinitylicensing.com.
"We are thrilled to partner with Affinity Licensing," said Director of Athletics Jeremy McClain. "The Southern Miss brand is experiencing unprecedented growth, and this partnership comes at the perfect time to help us further elevate our presence locally, regionally, and nationally. Affinity Licensing's expertise will be instrumental in enhancing and expanding the reach of our brand through licensed products."
As part of the agreement, Affinity will manage the university's brand licensing relationship with more than 200 licensees and retail partners. The university will have access to innovative technology and processes that allow for better brand protection, as well as leverage Affinity's retail and merchandising expertise to expand product categories, launch new products and grow retail distribution.
"Affinity is honored to serve as the official trademark licensing partner at the University of Southern Mississippi," said Wil Spires, partner of Affinity Licensing. "We look forward to working alongside the entire team at Southern Miss, its licensees and retail partners to ensure brand protection; collaborate on brand strategy initiatives that will increase product offerings and revenue from the sale of licensed merchandise; and grow the Golden Eagle brand."
About Affinity Licensing
Affinity Licensing is a values-based trademark licensing agency with more than 100 years of collective licensing expertise providing personalized service, industry leading technology and strategic revenue objectives to deliver a better approach to brand management. It has offices in Carlsbad, California and Winston-Salem, North Carolina. For more information, please visit www.affinitylicensing.com.
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