University of Southern Mississippi Athletics
Southern Miss Athletics and Jimmy Buffett’s Margaritaville Launch Co-Branded Merchandise Collection
3/10/2023 10:00:00 AM | Baseball, General
ATLANTA; HATTIESBURG, Miss. – The University of Southern Mississippi Athletics Department, in conjunction with CLC, the university's exclusive trademark licensing agent, have partnered with Jimmy Buffett's Margaritaville to introduce an exclusive line of merchandise inspired by the world-famous singer/songwriter and his popular "Margaritaville" song.
The collection launches today, March 10, and will be available on Saturday, March 11, at Southern Miss' "Parrothead" baseball game, an annual event that pays homage to Buffett and his connection to the university. The game, which begins at 2 p.m. against Valparaiso, includes special jerseys worn by the team, along with live pre-game music at Pete Taylor Park/Hill Denson Field.
Buffett earned his degree in History from Southern Miss in 1969 and has supported the university throughout his career. The new collection marks the first collegiate collaboration for Margaritaville, a hospitality company with restaurants and resorts that takes its inspiration from Buffett's perennially popular song by the same name.
"We are excited to launch this new collection that pays homage to a great alumnus of our university through unique, fun merchandise for our fans," said Brad Smith, senior associate athletic director for external operations. "Our Parrothead baseball game has rapidly become a fan favorite each year, and the addition of the new Southern Miss Margaritaville collection will make this a can't-miss event."
The Southern Miss Margaritaville Collection will launch with apparel and non-apparel products from officially licensed partners GIII, Rico Industries, Victory Tailgate, L2 Brands, and Prosphere. The specially curated product line features designs inspired by the song and Buffett's well-known island lifestyle themes, including a number 77 on the collection jersey, signifying the year the Margaritaville song was released.
"We are proud to work with our partners at Southern Miss and the team at Jimmy Buffett's Margaritaville to help develop this special collection that combines music, the tropical lifestyle, and school spirit with unique attributes and branding of the university," said Ben Emmons, vice president of brand marketing at CLC. "We look forward to continuing to collaborate with the university to deliver unique programs for Southern Miss fans."
The Southern Miss Margaritaville Collection will be available at the baseball game, as well as the Southern Miss Bookstore and Campus Bookmart in Hattiesburg.
About CLC
CLC is the nation's leading collegiate trademark licensing company with a mission to elevate college brands through insight and innovation. The company is uniquely positioned to deliver consumer connections and brand visibility for institutions through data-based, customized solutions that include impactful licensed merchandise strategies and innovative marketing platforms to navigate the ever-evolving consumer and retail marketplace. Headquartered in Atlanta, Georgia, CLC is guided by values to serve others, build trust, lead well, innovate often, and be passionate. Founded in 1981, CLC is a part of LEARFIELD, the leading media and technology services company in intercollegiate athletics.
For more information, please contact:
Tammy Purves, CLC - tammy.purves@clc.com, 404-932-3266
Brad Smith, Southern Miss – brad.j.smith@usm.edu, 601-266-5281
The collection launches today, March 10, and will be available on Saturday, March 11, at Southern Miss' "Parrothead" baseball game, an annual event that pays homage to Buffett and his connection to the university. The game, which begins at 2 p.m. against Valparaiso, includes special jerseys worn by the team, along with live pre-game music at Pete Taylor Park/Hill Denson Field.
Buffett earned his degree in History from Southern Miss in 1969 and has supported the university throughout his career. The new collection marks the first collegiate collaboration for Margaritaville, a hospitality company with restaurants and resorts that takes its inspiration from Buffett's perennially popular song by the same name.
"We are excited to launch this new collection that pays homage to a great alumnus of our university through unique, fun merchandise for our fans," said Brad Smith, senior associate athletic director for external operations. "Our Parrothead baseball game has rapidly become a fan favorite each year, and the addition of the new Southern Miss Margaritaville collection will make this a can't-miss event."
The Southern Miss Margaritaville Collection will launch with apparel and non-apparel products from officially licensed partners GIII, Rico Industries, Victory Tailgate, L2 Brands, and Prosphere. The specially curated product line features designs inspired by the song and Buffett's well-known island lifestyle themes, including a number 77 on the collection jersey, signifying the year the Margaritaville song was released.
"We are proud to work with our partners at Southern Miss and the team at Jimmy Buffett's Margaritaville to help develop this special collection that combines music, the tropical lifestyle, and school spirit with unique attributes and branding of the university," said Ben Emmons, vice president of brand marketing at CLC. "We look forward to continuing to collaborate with the university to deliver unique programs for Southern Miss fans."
The Southern Miss Margaritaville Collection will be available at the baseball game, as well as the Southern Miss Bookstore and Campus Bookmart in Hattiesburg.
About CLC
CLC is the nation's leading collegiate trademark licensing company with a mission to elevate college brands through insight and innovation. The company is uniquely positioned to deliver consumer connections and brand visibility for institutions through data-based, customized solutions that include impactful licensed merchandise strategies and innovative marketing platforms to navigate the ever-evolving consumer and retail marketplace. Headquartered in Atlanta, Georgia, CLC is guided by values to serve others, build trust, lead well, innovate often, and be passionate. Founded in 1981, CLC is a part of LEARFIELD, the leading media and technology services company in intercollegiate athletics.
For more information, please contact:
Tammy Purves, CLC - tammy.purves@clc.com, 404-932-3266
Brad Smith, Southern Miss – brad.j.smith@usm.edu, 601-266-5281
- @USMGoldenEagles/@SouthernMissBSB -
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