University of Southern Mississippi Athletics

Jay Ladner Tabs Three New Assistant Coaches to His Staff
6/6/2025 11:00:00 AM | Men's Basketball
HATTIESBURG, Miss. – Southern Miss head coach Jay Ladner announced on Friday that Win Case, Luke Adams and Noah Croak will join his staff for the 2025-26 season.
Case comes to Hattiesburg after most recently being at Ole Miss as the Special Assistant to the Head Coach. Case helped the Rebels to 44 wins over the last two seasons and finished the 2024-25 season as the No. 18 team in the country. Case will be Ladner's associate head coach for the 2025-26 season. Adams will be an assistant coach for the Golden Eagles after spending two seasons at Tarleton State. After playing at Texas Tech, Adams took the coaching world by storm and is known as a defensive guru in the coaching ranks. Croak joins the Southern Miss staff as an assistant coach after several stops at the Junior College and Division I ranks. While at Prairie View A&M, Croak was the youngest active Division I assistant coach in the country.
A full breakdown of each coach be found below.
Case has been tabbed as the Associate Head Coach as he brings over 38 years of experience to the Golden Eagles staff after most recently spending time at Ole Miss. A respected recruiter in the collegiate game, Case served as the primary recruiter for former Rebels Matthew Murrell and Deashun Ruffin, two of the highest ranked recruits in program history.
“I’d like to start by thanking Jeremy McClain and Coach Ladner for this incredible opportunity with Southern Miss,” Case said. “This program has a great tradition and I’m excited to be a part of it. I cannot wait to hit the ground running in Hattiesburg and get started on preparing our team for success for the upcoming season and beyond.”
As part of the 2021 class, Ruffin became the first McDonald’s All-American to sign with the Rebels out of high school. During the staff’s first full recruiting cycle (2019), Case helped assemble a top-20 class, one of the best in Ole Miss history.
Ole Miss posted a 20-13 overall record to go along with a 10-8 mark to place sixth in the SEC in his first season, well ahead of the media’s last-place prediction. Case guided All-SEC guards Breein Tyree (first team) and Terence Davis (second team), the highest scoring duo in conference games at 19.1 ppg and 15.5 ppg, respectively.
Prior to his arrival in Oxford, Case spent 10 seasons on Kermit Davis’ staff at Middle Tennessee, helping the Blue Raiders capture seven conference titles and make three NCAA Tournament appearances. Middle Tennessee won 232 games during Case’s decade in Murfreesboro, including six seasons with at least 24 victories.
Case was highly successful at each of his previous collegiate stops with a proven track record as both an assistant and head coach, having been part of national championship teams in each capacity. His career win-loss record as a head coach is an astounding 392-169. In 2012, Case was one of 15 coaches named to the NAIA 75th Anniversary Team, joining the likes of John Wooden and other legendary coaches.
The highly successful coach was the head men’s basketball coach at Redlands College for one season, following a two-year stint at Eastern Oklahoma State College, where he served as head men’s basketball coach and athletics director. Case was head coach at Oklahoma City University for 13 years, posting a 343-127 record and winning the NAIA National Championship in 1994 and again in 1996. Before being head coach at Oklahoma City, Case served as an assistant there for two years and was part of two NAIA national championships (1991, 1992). The 1992 squad was 38-0.
Case began his coaching career as an assistant at Oklahoma Baptist in 1987. He spent two seasons as an assistant at Eastern Oklahoma before joining the staff at Oklahoma City University. He earned his bachelor’s degree from the University of Science and Arts of Oklahoma in 1986.
Case played two seasons at Seminole Junior College and led the team to a runner-up finish in the NJCAA national championship game. Following two years of junior college, Case played two years at Oklahoma State, where he averaged 10.7 points as a senior. Case and current Kansas head coach Bill Self were teammates at Oklahoma State, and his son, Jeremy, was a member of Kansas’ national championship team in 2008 and is currently the video coordinator for the Jayhawks.
WHAT JAY LADNER HAS TO SAY
“Win Case is nationally regarded as one of the best recruiters in Division I. He was on staff with Kermit Davis and helped engineer some of those really good teams they had at Middle Tennessee – he then of course followed him to Ole Miss. Win stayed on staff at Ole Miss when Chris Beard took over and that doesn't happen often when a coach keeps someone from the previous staff. To me, that speaks a lot about someone as a person and as a coach. Win and I have known each other for a long time and he's already had a huge impact here in terms of recruiting. I couldn't be more excited for him to join our staff.” – Ladner on Win Case
“Luke Adams, of course, has an incredible basketball pedigree. He played at Texas Tech for Chris Beard, and his dad, Mark, in now one of Beard's top assistants at Ole Miss. He's a defensive specialist and his dad's regarded as one of the top defensive minds in the country. He's an encyclopedia of players and I'm so excited we were able to bring in someone like that. He's been working incredibly hard on the recruiting trail and we're happy he made it to Hattiesburg.” – Ladner on Luke Adams
“Noah Croak, kind of along the lines of the Luke, is a young and energetic coach. He's kind of a fire eater and just can't stop working. He's into it 24 hours a day and doesn't skip a second. He's incredibly connected in the basketball world and was on staff with Billy Gillespie at Tarleton State. He also spent time at Tallahassee Community College and picked up a lot of knowledge there. He's a super person, heck of a recruiter and a really good basketball coach. It's evident what he's already brought to the program and I couldn't be more excited to have him on staff.” – Ladner on Noah Croak




