University of Southern Mississippi Athletics
Southern Miss Athletics Hires Jeff Mason as Associate AD for Revenue Generation
5/16/2024 1:33:00 PM | General
HATTIESBURG, Miss. – Southern Miss Athletics announced Thursday the hiring of Jeff Mason as Associate Athletic Director for Revenue Generation. Mason begins his duties May 16.
"We're thrilled to welcome Jeff and his family to Hattiesburg," stated Spencer Bridges, Deputy Athletic Director. "His extensive experience as a dynamic administrator, coupled with his innovative thinking, promises great strides for Southern Miss. Jeff's proven track record in revenue generation from his time at Central Missouri ensures an impactful contribution to our team."
Mason comes to Southern Miss from Central Missouri, where he served as Associate Athletic Director for External Relations since August of 2023, overseeing the development, athletic communications, creative content, marketing, sponsorship and promotions, ticketing and licensing and trademarks areas for UCM Athletics.
He also served as the sport administrator for the school's men's and women's golf teams as well as its volleyball team.
Mason has been with UCM Athletics since 2013, where he previously served as an Assistant Athletic Director for External Operations before being promoted.
While in his previous role as Assistant AD, he led the department's revenue generation efforts coming out of the COVID-19 pandemic and helped achieve a four-year high in ticket revenue across nine sports during the 2022 fiscal year. His efforts also provided increases in renewals for football suites, growth in season tickets in football, men's and women's basketball, increases in membership for the MIAA Network, as well as an increase in corporate partner increases in their contributions.
From May 2019 until 2021, he was the Assistant AD for Fundraising at UCM, where he served the university's Alumni Foundation and UCM Athletics as lead fundraiser with major gift solicitation, annual giving, capital campaigns, endowed support, and gift-in-kind acquisitions. He led capitol project portfolio in coordination with Vice President of Intercollegiate Athletics with approximately $6 million in projects including baseball stadium expansion, master plan for women's soccer, and wrestling practice facility.
He served as athletic development officer from August 2017 to May 2019 and also served in the role of Athletics Marketing Assistant from June 2015-August 2017.
"My family and I are thrilled to join Southern Miss and the Hattiesburg community," said Mason. "I would like to thank the leadership team for giving me the opportunity to make a difference for the Golden Eagles' student-athletes, coaches, and community. It's a privilege to join USM and I'm eager to get started."
Mason, a native of Kansas City, Missouri, is a 2013 Marketing graduate from UCM and earned his master's degree from there in Sports Management in 2015.
Mason, and wife, Jordan, have a one son named Wyatt.
"We're thrilled to welcome Jeff and his family to Hattiesburg," stated Spencer Bridges, Deputy Athletic Director. "His extensive experience as a dynamic administrator, coupled with his innovative thinking, promises great strides for Southern Miss. Jeff's proven track record in revenue generation from his time at Central Missouri ensures an impactful contribution to our team."
Mason comes to Southern Miss from Central Missouri, where he served as Associate Athletic Director for External Relations since August of 2023, overseeing the development, athletic communications, creative content, marketing, sponsorship and promotions, ticketing and licensing and trademarks areas for UCM Athletics.
He also served as the sport administrator for the school's men's and women's golf teams as well as its volleyball team.
Mason has been with UCM Athletics since 2013, where he previously served as an Assistant Athletic Director for External Operations before being promoted.
While in his previous role as Assistant AD, he led the department's revenue generation efforts coming out of the COVID-19 pandemic and helped achieve a four-year high in ticket revenue across nine sports during the 2022 fiscal year. His efforts also provided increases in renewals for football suites, growth in season tickets in football, men's and women's basketball, increases in membership for the MIAA Network, as well as an increase in corporate partner increases in their contributions.
From May 2019 until 2021, he was the Assistant AD for Fundraising at UCM, where he served the university's Alumni Foundation and UCM Athletics as lead fundraiser with major gift solicitation, annual giving, capital campaigns, endowed support, and gift-in-kind acquisitions. He led capitol project portfolio in coordination with Vice President of Intercollegiate Athletics with approximately $6 million in projects including baseball stadium expansion, master plan for women's soccer, and wrestling practice facility.
He served as athletic development officer from August 2017 to May 2019 and also served in the role of Athletics Marketing Assistant from June 2015-August 2017.
"My family and I are thrilled to join Southern Miss and the Hattiesburg community," said Mason. "I would like to thank the leadership team for giving me the opportunity to make a difference for the Golden Eagles' student-athletes, coaches, and community. It's a privilege to join USM and I'm eager to get started."
Mason, a native of Kansas City, Missouri, is a 2013 Marketing graduate from UCM and earned his master's degree from there in Sports Management in 2015.
Mason, and wife, Jordan, have a one son named Wyatt.
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